Affiliation:
1. Woxsen University, India
Abstract
There is scarcity of studies that discuss AI and big data analytics in enhancing responsible tourism. Hence, the chapter fills this void in scholarly works regarding AI and big data analytics as it relates to responsible travel behavior. The objective of this chapter is to investigate the growing role of AI and big data in the context of responsible tourism practices, prospects, and challenges in India. Furthermore, the chapter offers comprehensive analysis of the ramifications of AI and big data on responsible travel behavior. The study's novelty resides in its examination of AI and big data within the context of responsible tourism, an area that has been relatively neglected in the current body of literature.