Affiliation:
1. Lovely Professional University, India
2. University of Malta, Malta
Abstract
The chapter delves into the intricate relationship between AI-based technologies and the pursuit of sustainable tourism practices. Drawing on a comprehensive review of secondary sources in the literature, the chapter aims to provide a nuanced understanding of the conceptual framework, current practices, and future implications of employing AI to foster sustainability in the tourism sector by addressing the environmental, social, and economic dimensions of sustainability within the tourism sector. The chapter investigates the diverse array of AI applications that have the potential to mitigate the negative impacts of tourism on the environment and local communities while encouraging the positive impacts of tourism. The chapter aims to be a comprehensive study on interpreting the interconnection of AI and sustainable tourism to help the industry practitioners, policy makers, academia, and all other stakeholders for guiding their activities and actions for the betterment of the industry through technological implementation specially through AI.
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