Affiliation:
1. Kristu Jayanti College (Autonomous), India
Abstract
The convergence of digital currencies and e-commerce represents a period of transformation in the financial landscape, reshaping transactions in the digital era. This chapter examines their intricate relationship, focusing on their effects on security, consumer behaviour, regulations, and access to global markets. Stakeholders must understand this synergy to exploit opportunities and overcome obstacles. Understanding this change is essential for success in the dynamic world of online finance and business.