The Role of Artificial Intelligence (AI) in Enhancing Marketing and Customer Loyalty

Abstract

This research aims to investigate how artificial intelligence (AI) can be used to improve marketing and brand loyalty. Artificial intelligence (AI) is one of the most revolutionary technologies because it allows computers to independently execute mental skills often reserved for humans, such as problem solving and reasoning. In order to make judgments (like which marketing actions to take) and reason (about those decisions) in real time, machines represent, learn, store, and refine their knowledge progressively based on past experiences and existing information (e.g., predicting customer satisfaction). AI, with its ability to analyze vast datasets, predict customer behaviors, and deliver personalized experiences, is reshaping the way companies approach and enhance their customer loyalty strategies. This exploration delves into the multifaceted role of AI in revolutionizing the realm of customer loyalty, shedding light on its applications, benefits, and the transformative potential it brings to the forefront of modern marketing.