Evolving Business Intelligence on Data Integration, ETL Procedures, and the Power of Predictive Analytics

Author:

Lavanya D.1,Marupaka Divya2ORCID,Rangineni Sandeep3ORCID,Agarwal Shashank4ORCID,Thammareddi Latha5ORCID,Shynu T.6

Affiliation:

1. PSNA College of Engineering and Technology, India

2. Unikon IT Inc., USA

3. Pluto TV, USA

4. CVS Health, USA

5. DXC Technology, USA

6. Agni College of Technology, India

Abstract

In today's fast-paced and data-driven corporate market, the capacity to fully utilize information is critical. Business intelligence (BI) is the foundation of informed decision-making, allowing firms to turn unprocessed information into actionable insights. It is a process that starts with understanding data integration methodologies and learning extract, transform, load (ETL) procedures, which serve as the foundation for effective BI systems. Businesses, and hence the BI landscape, are continually evolving in our rapid digital world. While an established basis in data integration is still essential, there is a compelling movement toward the future—a future in which predictive analytics, including machine learning, will play critical roles in influencing the way we extract value from data. This chapter will conduct a thorough examination of these key aspects. The authors begin by delving into the complexities of data integration, uncovering the processes and procedures that serve as the foundation for solid business intelligence operations.

Publisher

IGI Global

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