Artificial Intelligence and Service Marketing Innovation

Abstract

The integration of artificial intelligence (AI) into service marketing in India is expected to significantly impact marketing strategies and economic dynamics. The emphasis on personalization, automation, predictive analytics, and chatbots will enhance customer engagement and brand loyalty, leading to increased sales and revenue. Automation of marketing workflows will streamline operations, improve efficiency, and foster business growth. AI's predictive analytics capabilities will help businesses make informed decisions about their marketing strategies, particularly in a diverse market like India. AI-driven chatbots will enhance customer satisfaction and engagement, contributing to positive brand perception and loyalty. However, there may be concerns about job displacement, particularly in routine tasks. The growth of AI-driven service marketing can contribute to the development of a technology-driven ecosystem in India, attracting investments, fostering entrepreneurship, and stimulating innovation.