Exploring the Use of AI in Supply Chain Management

Author:

Rharoubi Ilham1ORCID,Talmenssour Kaoutar2ORCID,Abderrahman Hafida Ait3ORCID

Affiliation:

1. FSJES, CUAM, Ibn Zohr University, Morocco

2. Faculty of Economics and Management Guelmim, Ibn Zohr University, Morocco

3. FSJES, Ibn Zohr University, Morocco

Abstract

This chapter presents an exploratory qualitative study on the use of artificial intelligence (AI) in supply chain management (SCM). With the growing complexity and uncertainty of supply chains, the integration of AI has gained increased attention as a potential solution for enhancing SCM. Using semi-structured interviews with experts in the field, this study investigates the application of AI for supply chain optimization, as well as the challenges that firms face in implementing such technologies. The results of this study reveal that AI-based SCM systems have the potential to enhance supply chain efficiency, reduce costs, and improve overall performance. However, challenges such as data quality and compatibility, organizational resistance to change, and lack of trust in AI technology were identified as barriers to successful implementation. These findings contribute to the understanding of the current state and future direction of AI in SCM, and provide practical implications for managers seeking to use AI-based solutions in their supply chain operations.

Publisher

IGI Global

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