Neuroeconomic Insights Into Consumer Behavior Towards Circular Economy Practices-Reference-Cited by-同舟云学术

Neuroeconomic Insights Into Consumer Behavior Towards Circular Economy Practices

Published:2024-06-28 Issue: Volume: Page:185-210
ISSN:2327-350X
Container-title:Advances in Logistics, Operations, and Management Science
language:
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Author:

Islam Quazi Tafsirul¹^ORCID,Kabir Md Nurul¹,Ali Khawaja Sazzad¹

Affiliation:

1. North South University, Bangladesh

Abstract

This chapter delves into consumer neuroscience, specifically neuroeconomic insights on consumer behavior toward circular economy activities. The chapter investigates the intersection of neuroscience, economics, and sustainability to see how neuroscientific techniques. Key areas include the function of memory in establishing sustainable consumption patterns, cognitive biases that influence sustainability preferences, and ethical implications when using neuroscientific results to promote circular economy practices. Drawing upon empirical research and theoretical frameworks, this chapter provides a comprehensive overview of the neuroeconomic foundations of consumer behavior in the context of circular economy principles, providing valuable insights for policymakers, marketers, and researchers seeking to promote sustainable consumption patterns.

Publisher

IGI Global

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