The Transformation of Healthcare Marketing in the New Digital Era

Abstract

Focusing on China's distinct market, this chapter delves into how healthcare marketing has evolved in the digital age. It analyzes how developments in AI, big data analytics, augmented reality, blockchain, and mobile technologies are fueling a transition toward a consumer-centric health culture. This chapter explores the changing demands and preferences of the Chinese healthcare market, the importance of value-driven marketing tactics, and the function of customer relationship management. Ethical concerns, pricing concerns, and success metrics are also discussed. This chapter is a must-read for anybody with even a passing interest in the rapidly growing field of digital healthcare, since it provides a thorough overview of the history, current applications, and future directions of digital healthcare in China.