The OTT Syndrome

Abstract

OTT platform and binge-watching are the new buzzwords. Web series engage people through enticing stories and dramas. Content creators produce programs for binge-watchers. Human curiosity and the quest for instant gratification led to people watching episodes back-to-back. It is creating massive psycho-social impact. The effect can be seen mostly amongst the youth. Insomnia and eye disorders are the immediate side-effects. Long hours of isolation are creating loneliness, leading to myriad mental health issues. Students' academic performance is affected. Employers are reporting poor work performance by employees. The entire fabric of the family is getting stretched. Children are at great risk of getting exposed to things at an inappropriate age. The incidence of crimes inspired by the OTT content are being reported. Several studies and research are pointing towards severe detrimental consequences. There is an urgent need to address these issues. It is appropriate to term it OTT Syndrome.