Streaming Revolution-Reference-Cited by-同舟云学术

Streaming Revolution

Published:2024-01-26 Issue: Volume: Page:8-31
ISSN:2327-929X
Container-title:Advances in Multimedia and Interactive Technologies
language:
Short-container-title:

Author:

Behare Nitesh¹^ORCID,Shitole Vinayak Chandrakant²^ORCID,Behare Shubhada Nitesh³,Waghulkar Shrikant Ganpatrao³^ORCID,Mulla Tabrej⁴,Sonawane Suraj Ashok⁵

Affiliation:

1. Balaji Institute of International Business, India

2. RIIM - The Academy School of Business Management, India

3. Independent Author, India

4. Arihant Institute of Business Management, India

5. Sinhgad Institute of Management, India

Abstract

This chapter embarks on an engrossing journey, unravelling the transformational landscape of OTT media. It traces its humble beginnings to its disruptive force in the entertainment industry, exploring the impact on traditional media models. With on-demand content and cord-cutting on the rise, traditional broadcasters face challenges. Global expansion brings localized content and fierce competition between players, while technological innovations enhance user experiences with AI-driven personalization, VR, and AR. As the future of OTT unfolds, emerging business models and cutting-edge tech promise boundless possibilities. Understanding its historical context is vital, paving the way for an ever-evolving world of captivating entertainment.

Publisher

IGI Global

Reference77 articles.

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