Affiliation:
1. Sharda University, Uzbekistan
Abstract
Big data holds a broad range of solutions for effectively encouraging innovation. With the abundance of data available to them in today's fast-paced business environment, entrepreneurs may get useful insights and make educated decisions. The present study aims to analyse the relationship between big data analytics capability, entrepreneur innovation, entrepreneurial readiness, and entrepreneurial creativity. A cross-sectional research design was utilized for executing the research activities. All SMEs in Uzbekistan are the sample of the study. Random sampling technique was utilized to draw the samples for the study. The questionnaire method was adopted to collect the response from the SMEs. More specifically, 286 responses were considered for further analysis which were complete in all respects. Findings indicate that between big data analytics capability entrepreneurial creativity and entrepreneurial readiness there is a statistically significant relationship. Furthermore, entrepreneurial readiness and entrepreneurial creativity have a significant influence on entrepreneur innovation.