Affiliation:
1. University of Alicante, Spain
2. University of Bucharest, Romania & The Bucharest University of Economic Studies, Romania
Abstract
In the realm of Spanish winemaking, an examination has been conducted to explore how initiatives related to corporate social responsibility (CSR) impact green innovation performance (GIP). The study is grounded in a robust theoretical framework, which underwent empirical testing through a quantitative approach, particularly employing structural equation modelling (SEM). This approach was based on data collated from 202 wineries across Spain, recorded between September 2021 and January 2022. The results of this investigation demonstrate a notable and positive correlation between the implementation of CSR activities and the enhancement of GIP. The study further identifies both green intellectual capital (GIC) and knowledge management (KM) as playing intermediary roles in the CSR-GIP dynamic, underscoring their pivotal influence in the environmental strategies of these wineries.