The Role of Incentives in Fostering Green Behaviour Among the Emerging Workforce

Abstract

Green behaviour refers to those behaviours that are pro-environmental in nature. Green behaviour is essential in an organization to ensure that the organization is meeting its organizational sustainability. Employees at all levels must support and participate in green behaviour. One way of encouraging employees to participate in green behaviour is by inducing them through incentives. This chapter dwells on why it is important to introduce green incentives in the workplace to encourage green behaviour. A short survey was conducted among employees in the Indian subcontinent to understand whether incentives can act as a catalyst in motivating green behaviour in the organization. It explores the advantages and disadvantages of bringing green incentives in the organization and the guidelines a company must keep in mind while designing an attractive green incentive system to motivate employees to engage in green behaviour.