Predictive Analysis of Digital Consumer Behaviour-Reference-Cited by-同舟云学术

Predictive Analysis of Digital Consumer Behaviour

Published:2024-05-13 Issue: Volume: Page:238-267
ISSN:2327-5502
Container-title:Advances in Marketing, Customer Relationship Management, and E-Services
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Author:

Pasupulati Rishika¹^ORCID,Mahendran Jyeshta¹,Majumdar Anindita¹^ORCID

Affiliation:

1. Woxsen University, India

Abstract

In summary, this proposed research chapter purports to offer a visionary perspective on the future of consumer behaviour prediction. The implication is to inform and inspire researchers, entrepreneurs, and professionals about the evolving role of AI in shaping consumer preferences and behaviour. The power to predict consumer behaviour is inherently tied to the access and analysis of consumer data. Therefore, the driving concern is to strike a delicate balance between technological advancement and ethical considerations. While AI promises remarkable insights and unprecedented capabilities in consumer behaviour prediction, it also brings forth pressing questions about the ethical boundaries of data collection, the transparency of algorithms, and the potential for misuse. In essence, it aims to illuminate the transformative power of AI, underlining the need for responsible data handling and ethical considerations as integral components of consumer behaviour prediction.

Publisher

IGI Global

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