Affiliation:
1. Gümüşhane University, Turkey
Abstract
By the late 20th century, information and communication technologies had entered a period of rapid development worldwide. As the use of computers and the internet became widespread on an individual level, businesses also began to leverage computer and internet technologies to increase and enhance their sales and marketing activities. With the emergence of the digital economy concept in the 2000s, and as almost everything began to transition to virtual environments, Industry 4.0 and digital transformation processes came into play. When these technological advancements intersected with entrepreneurial behaviors, a new entrepreneurial activity emerged. It's evident that Industry 4.0 and Industry 5.0 will impact not only businesses and enterprises but also entrepreneurship and marketing, given their influence across nearly every technological aspect. Industry 4.0 already involved the integration of advanced technologies into production efficiency.