Social Media Platforms in Promoting Island Tourism Destination

Abstract

Social media has an important role in marketing a destination as it can assist in both demand and supply. Social media in tourism supports providing search information about a destination, and the decision-making among the stakeholders. Leverage of social media for marketing tourism products along with sustainability is stated to be an excellent strategy. The current study is conducted by obtaining data from social media sites about the reviews of the customer's thought process on the island tourist destination. The findings from the study will help policymakers make appropriate decisions while marketing an island tourism destination.