Educational Dynamics in Urban Study

Abstract

Understanding the factors influencing students' decisions in choosing a university for tertiary education is important. The factors under consideration in this study include employability, academic quality, campus environment and facilities, reputation of university, geographic location of university, family influences and peers' influences. These insights can help universities to enhance programme quality and remain competitive in the education field. The chapter's finding provides university with insight into identifying students' preferences to enroll in the bachelor of quantity surveying (BQS) degree programme. The proposed research method for this study utilized the questionnaire survey that will be distributed to the targeted respondents of this study to gather data and information. This study is expected to analyse the determinants influencing students' decision to enroll in Taylor's University BQS degree programme, an analysis of students' experiences versus expectations of Taylor's University BQS degree programme, and practical ways to improve students' enrolment rate.