Affiliation:
1. SRM Institute of Science and Technology, India
Abstract
Innovation, crucial for entrepreneurship, involves creating valuable products, services, or processes. Key methods include design thinking, lean startup, agile development, big data, and AI, all found to positively impact business success. Design thinking enhances customer satisfaction, lean startup reduces risks, agile improves productivity, big data provides market insights, and AI streamlines operations. Entrepreneurs should adopt these practices to boost success. Further research is needed to confirm their long-term effectiveness across various contexts and industries.