The Influence of User Experience and Traffic in Higher Education Websites-Reference-Cited by-同舟云学术

The Influence of User Experience and Traffic in Higher Education Websites

Published:2024-04-12 Issue: Volume: Page:97-121
ISSN:2327-9354
Container-title:Advances in Medical Technologies and Clinical Practice
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Author:

Gani Esther¹,Ayeni Foluso²^ORCID,Mbarika Victor³,Musa Abdullahi I.¹,Ngwa Oneurine⁴

Affiliation:

1. Kaduna State University, Nigeria

2. Metro State University, USA

3. East Carolina University, USA

4. ICT University, Cameroon

Abstract

This chapter examines the influence of users' experience and traffic in promoting the visibility of higher education institution websites in low- and middle-income settings. The authors adopted a cross-sectional survey design with quantitative approaches. Data was collected using a self-administered questionnaire. A sample of 10 was drawn from a population of 46 higher education institutions. Website traffic is moderated in the relationship between users' experience features and website visibility. Users' experience features had positive and significant effects on website visibility. The study confirms website visibility as an underpinning outflow in the relationship between user experience features and visibility of higher education institution websites in low- and middle-income settings.

Publisher

IGI Global

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