Role of Media and Communication on Sustainable Entrepreneurship

Abstract

This chapter presents a comprehensive examination of the role that media and communication play in the development and promotion of sustainable business practises. This study analyses how communication and media affect sustainable business in different ways. This study focuses on how media affects public views and understanding of sustainable practises, influencing consumer behaviour and market needs. This study also explores how successful sustainable firms use various media platforms to communicate their sustainability initiatives, build brand equity, and engage stakeholders. The relationship between media coverage and green company practises is examined in this study. This programme seeks to illuminate the shifting relationship between media, communication, and sustainable enterprise. A careful review of relevant scholarly articles and empirical studies will achieve the goal. This chapter seeks to identify optimal, strategic, and promising research areas in media and communication to create a more sustainable corporate ecosystem.