Affiliation:
1. Lovely Professional University, India
2. Indira Gandhi National Open University, India
Abstract
This study examined diverse tourism potentials and possibilities of community-based tourism development (CBTD) in Gurez valley. Desk research approach was adopted in which various theories and cases, apart from the other sources, were reviewed to accomplish the study purpose. The results, based on natural, socio-cultural, symbiotic, and event-based tourism resources, paved a way to design community-based tourism (CBT) model for Gurez valley. The hexagonal CBT model constitutes 1) involvement of local people, 2) training local people, 3) developing cooperative ownership, 4) developing local products, 5) creating partnership, and 6) product marketing. Applications of this model will help tourism planners and decision-makers in developing the community-based tourism and encouraging the local community to participate in CBT activities. Its applications will have direct positive impacts on the local economy, tourism resources, tourist experience, business, infrastructure, jobs, and other related aspects in the area.
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