Consumer Acceptance and Adoption Challenges of Digital Healthcare Technology in India

Author:

Katke Kadambini S.1

Affiliation:

1. Dayananda Sagar College of Arts, Science, and Commerce, India

Abstract

India, with its large population exceeding 1.3 billion, faces strain on its healthcare system due to an aging population and various factors impacting service quality. Digital healthcare technology offers a solution by providing efficient and accessible services, reducing economic burdens, and enhancing care quality. Understanding users' perceptions is crucial, explored through Davis's technology adoption model (TAM). This model assesses factors like perceived usefulness and ease of use, crucial for technology adoption. Government initiatives support digital healthcare infrastructure. Focus on diseases like diabetes is essential, requiring accessible technology for monitoring and reducing healthcare costs. Digital healthcare providers must develop user-friendly products to ease adoption. Despite India's high diabetic population, healthcare apps struggle to penetrate the market. A digital healthcare ecosystem connecting various healthcare elements can reduce costs and improve accessibility.

Publisher

IGI Global

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