Review and Future Research Directions of Sustainability, Customer Values, Drivers, Attitudes, and Purchase Intention of Organic Products

Abstract

This study evaluated 213 earlier works on organic products to accomplish this and put out a conceptual framework for additional research. This concept predicts that components including sustainability, drivers, customer values, demographics, and the socioeconomic environment that affect consumer attitude and intention. Further investigation may on indirect effects of sustainability, drivers, customer values, and the demographic and socio-economic background on inclinations to buy organic products is advised by the study. The research confirmed that protecting the environment, caring for animals, and preserving biodiversity are crucial aspects of sustainability. Price, willingness to pay and awareness are also the main motivators for buying organic personal care products, which are supported by customer values such as those related to the environment, health, and safety values. Age, marital status, and educational attainment of consumers are thought to be the main determinants.