Affiliation:
1. Punjabi University, India
2. Multani Mal Modi College, India
Abstract
In the limitless world of the digital universe, a revolutionary phenomenon is taking shape: metadata. The Metaverse is a virtual space that transcends the boundaries of the physical and digital worlds, aiming to change the way we interact with technology. A hyper-connected digital universe called the “metaverse” promises to fundamentally change how consumers, brands, and businesses will transact and interact in virtual realities. The potential of the metaverse is accelerated by the growing trend of (1) consumers participating and transacting in virtual spaces and (2) companies investing millions of dollars in developing related technologies regarding the metaverse. This chapter is about the synergy between the metaverse and digital marketing, exploring the huge opportunities present for brands and the important role it plays in shaping the future of digital marketing.
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