Affiliation:
1. Punjabi University, India
2. Baba Farid College of Management and Technology, India
3. Chandigarh University, India
Abstract
The most important development in recent decades, according to many, is the digital transformation, which had a profound impact on our personal, social, and economic realms of existence and similarly accelerated the digital transformation of industries worldwide. The objective aimed to construct a solid knowledge base by connecting the Metaverse to digital strategies and demonstrating how they directly pertain to the complicated network of Indian businesses. Indian firms, after the COVID-19 paradigm change, have reached a critical point where the integration of digital strategies and the Metaverse offers a unique potential for transformation. As a lighthouse, this chapter provides stakeholders with a comprehensive strategy for navigating the intricate post-COVID-19 Indian industry landscape. It portrays the concept of the driving force underlying the development of a new business paradigm by emphasizing the ever-changing relationship that exists between the proactive adoption of Metaverse apps and the tactical use of digital strategies.