Consequences of the Inclusion of Innovative Teaching Activities on University Students' Satisfaction

Abstract

The evolution of Higher Education requires new and more innovative teaching methodologies that coexist with more traditional education. This chapter seeks the evaluation of the activities implemented in several subjects of the Marketing and Market Research area of the Business Administration and Management Degree under the same Teaching Innovation Project. For this purpose, we have measured the effect of the confirmation of students' expectations, as well as their perceived usefulness and subjective learning in reference to the activities carried out, on the satisfaction with the innovation process. By partial least squares structural equation modelling we found that the perceived usefulness of these activities is the main precursor of student satisfaction.