Emotions and Food Digital Practices on Instagram

Abstract

Considering the changes in social relationships and social practices across the planet, caused by digitalization processes, networking, and Society 4.0, this chapter aims to problematize the connections between digital emotions in relation to food, new properties of politics of sensibilities around food digital practices, and the operation of algorithms and big data on digital platforms. With that objective, the authors focus on investigating food practices on Instagram, based on the figure of food influencers and the digital emotions that are crystallized there in relation to eating.