Affiliation:
1. Sharda School of Business Studies, Sharda University, India
2. Sharda University, India
3. Amity University, India
Abstract
The study suggests a theoretical framework that bridges the gap between the new entrepreneurship model and government policies required for women entrepreneurs. To test the suggested model and hypothesis, a survey of a sample of 289 women entrepreneurs (18-48) was conducted. Cronbach's alpha and a confirmatory factor analysis were used to determine the scale's reliability and validity. Structural equation modelling (SEM) was utilised to verify the given model and hypothesis. In this research, six hypotheses were tested, and it was found that the hypotheses were showing a direct relationship. Specifically, the result of SEM showed that the latent variables HC (human capital), SC (social capital), DMC (digital market competence), FL (financial literacy), TP (technological proficiency), and FTA (financial technological awareness) have direct relationship with the observed variable entrepreneur abilities (EA). This study fills this research gap.
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