Digipreneurs

Abstract

This study is about the facts and phenomena of the digital creators who are eager to ensconce their digital identity with a view of revenue generation. It is of immense interest that the education industry has been quick to capitalize upon the benefits of the digital media and utilize it effectively to reach a larger audience. As prophesied by Tucker (1997), the Internet would bring about major changes in the learning pattern. The methods and the models of the digital content generators may be tailored by nations and institutions to facilitate learning. This study is a narrative insight of interactions with 30 digipreneurs who belong to Generation Z and have aspirations of online fame, financial independence and who are courageous to challenge the social taboos. They reported family finances as a struggle and a compelling reason for these youngsters to shoulder family responsibilities. Confidence enhancement, peer pressure, social approval were the other significant reasons reported to embark on entrepreneurial drive.