Investigating the Antecedents of Eco-Friendly Vehicle Purchase Intentions

Abstract

Although vehicles have become necessary for our contemporary life and contributed significantly to our well-being, they have also contributed to more environmental pollution. However, to the best of the authors' knowledge, little research has empirically investigated eco-friendly vehicle buying intentions and behavior in the context of Algeria. To achieve this purpose, the authors integrated environmental concerns and electronic word of mouth (EWOM) into the theory of planned behavior (TPB) framework. The research hypotheses were validated through a survey of 174 conventional vehicle owners using the hierarchical multiple regression method. The results indicated that eco-friendly vehicle purchase intention is positively and significantly influenced by the environmental concerns, attitudes, perceived behavioral control (PBC), and subjective norms. However, it was found that EWOM is not an antecedent to behavioral intention. This chapter contributes to the debate on how to achieve sustainability by examining the drivers of eco-friendly vehicle purchasing intentions.