Building Trust and Credibility

Abstract

This chapter aims to elucidate the ethical imperatives in deploying AI technologies within the service sector. By examining a spectrum of ethical dimensions, ranging from transparency and fairness to privacy and accountability, this study provides a comprehensive framework for fostering trust and credibility in AI-driven service offerings. This chapter offers actionable guidance to stakeholders seeking to navigate the ethical complexities of AI integration. Furthermore, it aims to contribute to the ongoing discourse surrounding the development of ethical AI guidelines and policies tailored to the unique challenges and opportunities within the service industry. The progression of this chapter is structured around a holistic exploration of ethical considerations pertinent to AI deployment in the service industry.