Artificial Intelligence-Supported Travel Agencies

Abstract

This research aims to determine the use of ChatGPT in travel agencies. Another aim is to make inferences about the potential effects and use of ChatGPT in the future. The potential of ChatGPT to offer convenience and time-saving benefits to travel agencies is highlighted, particularly in the context of tour preparation and content generation. Integrating ChatGPT into the workflow of travel agencies is seen as a means to enhance customer satisfaction. ChatGPT will likely have a positive impact on customer satisfaction. The ability to swiftly and effectively access information, along with the potential to deliver more in-depth and precise data to customers, is identified as key contributors to increased satisfaction. It is thought that ChatGPT can encourage customers to create their own travel plans by providing more information on their travels and may lead them to travel without an agent.