The Effects of the Instant Messaging Application WhatsApp on the Efficiency of Employees Under Pandemic Conditions

Abstract

The objective of this study is to investigate the impact of WhatsApp, an instant messaging application, on various aspects, particularly employee productivity and integration. To accomplish this, the authors formulated five hypotheses centered around the following question: “How does the utilization of instant communication tools influence employee productivity and integration?” To conduct this research, they conducted in-depth interviews with 17 individuals who were working remotely. Subsequently, the data from these interviews were analyzed using a descriptive analysis method. The findings of this research indicate that while instant communication technologies offer convenience in communication, they tend to diminish productivity. This is primarily attributed to their potential disruption of the work-life balance and their perception as informal means of communication.