Technological Revolution and Transformation of the Tourism Sector

Abstract

In the age of digital transformation, the tourism sector is actively embracing a technological revolution that is reshaping the traveler's journey. The rise of smart technologies, collectively known as “Tourism 4.0,” presents opportunities to surpass conventional industry boundaries. These advancements revolutionize every facet of the travel experience. This transition towards intelligent tourism is not merely a technical adjustment; it represents a comprehensive reconfiguration aimed at delivering a personalized, transparent, and memorable experience to travelers. In this article, the authors will delve into the key dimensions of Tourism 4.0, with a specific emphasis on the smart technologies. They will explore the advantages these innovations bring to the tourism sector while identifying potential hurdles that could impede their adoption. However, beyond the alluring promises of these advancements, the authors will also address the challenges inherent in the adoption of these technologies, particularly concerning resistance to change and issues related to the privacy of travelers' personal data.