Exploring the Relationship Between Tourist Experiences at Creative Tourist Destinations and Their Intentions to Indulge in Co-Creation Activities

Abstract

This chapter examines the evolution of tourism from passive consumption to active engagement, focusing on co-creation where tourists collaborate with service providers, local communities, and fellow travelers to shape their own experiences. Central to this is creative tourism, with sites offering immersive artistic activities as a hub for co-creation. This study, drawing on recent research, explores how experiences in these creative environments influence tourists' readiness to engage in co-creation. It establishes a theoretical framework connecting these experiences with their co-creative inclination and identifies key factors influencing a tourist's intent to participate co-creatively. The findings provide insights for destination planners and industry professionals, underscoring the importance of participatory experiences in building loyalty and improving visitor satisfaction. The chapter concludes by highlighting research gaps and suggesting future research directions in the intersection of tourist experiences and co-creation.