Industrial Tourism and Literary Tourism

Abstract

This study aims to understand some of the main trends in tourist segmentation in the (northern) Portuguese context, with an emphasis on industrial and literary tourism. The research study brings together a proposed conceptual model to understand some of the main determinants of tourist demand in niche tourism environments and their behavioral intentions (i.e., satisfaction and loyalty). Also, industrial tourism is tourism in which the desired destination includes industrial sites peculiar to a particular location. The concept is not new, as it includes wine tours in France. The present study represents an important contribution in relation to the management of tourist destinations and the development of the relationship with the consumer. This manuscript is an aid to marketing and management in specific contexts of literary and industrial tourism (e.g., Vila Nova de Famalicão, Portugal). The present study has as its main limitation its embryonic stage, not including collection of primary data or development of an empirical study.