Understanding Health Communication in the Era of Media Convergence

Abstract

Today the media landscape is undergoing rapid transformations, driven by technological advancements. The rapid advancements in technology have led to the convergence of various media platforms, resulting in a paradigm shift in the way health information is communicated. The convergence of media platforms and technologies has transformed the media landscape, bringing about significant changes in the way information is accessed, consumed, and shared. The dynamic interplay between traditional and digital media platforms has created new opportunities and challenges in the realm of health communication, shaping the way individuals receive and engage with health information. In this context of media convergence, it is crucial to understand how the changing media landscape affects the delivery and reception of health messages. The integration of multiple media platforms, such as television, radio, print, online platforms, and social media, has led to an unprecedented availability of health information.