Affiliation:
1. ENSEM, Hassan 2 University, Morocco
2. Faculty of Sciences Dhar El Mehraz, Sidi Mohamed Ben Abdellah University, Morocco
3. Higher School of Technology, Hassan 2 University, Morocco
Abstract
Management sciences are a complex discipline that simultaneously raises technical issues, stemming from accounting and financial approaches, and human issues, of psychosocial inspiration. Therefore, they require appropriate methodologies to capture their full complexity. It is in this perspective that we can situate the development of qualitative field research methodologies. In this chapter, the authors propose to discuss, through a case of illustration of a field research conducted within a public non-profit organization, the relevance of the qualimetical intervention research method for researchers in management sciences, as a field research, engaged, collaborative, and transformative.
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