Affiliation:
1. Lahore College for Women University, Pakistan
Abstract
Ecotourism is a subfield and dimension of tourism that was highlighted in the mid of nineties. The current chapter presents a comprehensive model that provides a road map to the local community, tourism experts, destination managers, and tourism companies to achieve continuous growth at their locations. The theoretical model covers the elements of customer satisfaction, and quality of delivered services, and guides how to sustain continuity in revisits. The conceptual framework is segregated into two main streams that originated from ecotourism. This first stream holds the five components that are of primary importance including awareness of visitors, perceived service performance, growth of the tourism industry, tourism infrastructure, and behavioral attention. The next stream contains another five components including environmental concerns, continuity of tourism intention, impact on the lives of the local people, tourism satisfaction, and WOM. Both streams are mandatory elements for the continuity, revisits, retention, and sustainability of particular ecotourist destinations.