Innovative Product Management Strategies for Sustainable SMEs

Abstract

This chapter explores the dynamic landscape of product management within small and medium-sized enterprises (SMEs), focusing on sustainable practices and innovation. It delves into the challenges faced by SMEs in integrating sustainability into their product management strategies while remaining competitive in the market. Through case studies and theoretical frameworks, it examines innovative approaches that SMEs can adopt to align their product management with sustainability goals. Key themes include agile development, circular economy principles, stakeholder engagement, co-creation, green supply chain management, and market responsiveness. By leveraging these strategies, SMEs can not only enhance their environmental and social impact but also foster long-term business success and resilience in a rapidly evolving marketplace.