Unlocking Potential

Abstract

This chapter explores the effective communication of digital twin technology's value to healthcare executives. It identifies the critical role that healthcare managers play in integrating digital twins into healthcare systems, emphasizing the need for clear communication of the technological benefits and business impacts. Through comprehensive literature review and case studies, the chapter delves into strategies for presenting digital twin capabilities in a manner that aligns with healthcare executives' strategic priorities. Key methods include data-driven evidence, stakeholder engagement, and aligning digital initiatives with healthcare goals to enhance patient care, operational efficiency, and strategic decision-making. The discussion includes overcoming communication barriers and the importance of executive buy-in for successful technology adoption. This chapter serves as a guide for professionals seeking to leverage digital twin technology in healthcare, highlighting its potential to transform healthcare delivery through improved patient outcomes and operational excellence.