Salutogenic Marketing in Preventive Dentistry

Abstract

Salutogenic digital marketing could promote health and wellness above diseases in prevention dentistry. Dentists and dental hygienists help individuals maintain oral health through prevention, education, and technology. This chapter studies salutogenic digital marketing in preventative dentistry using digital technologies, using valid sources published mainly in 2020–2024 (two articles in 2017). This study adopts a systematic review using the PRISMA Method based on scholarly papers in Google Scholar, Scopus, and Web of Science (WOS) databases. The content analysis was adopted. The results reveal that salutogenic advertising promotes oral hygiene and preventative dentistry. Websites, smartphone apps, and social media can deliver articles, videos, infographics, and interactive modules. Telemedicine allows patients to see dentists remotely, encouraging early intervention and prevention. It is recommended to perform surveys, interviews, or focus groups to learn how the study technique affects patients' results perceptions.