An Empirical Investigation of the Motivational Factors Underlying Religious Tourism

Abstract

The present study aims to explore the motivational factors that influence pilgrimage tourism and examine the potential moderating role of demographic variables. Pilgrimage tourism is a significant aspect of the travel industry, and understanding the underlying motivations that drive people to engage in such activities can provide insights into the tourist experience. By investigating the role of various motivational factors, such as religious beliefs, secular and cultural motives, and recreational motives, this study seeks to shed light on the complex nature of pilgrimage tourism. Additionally, the study will examine the potential moderating effects of demographic variables to gain a deeper understanding of how these factors impact the relationship between motivational factors and pilgrimage tourism. This can help tourism authorities to develop targeted strategies to attract visitors and provide them with a meaningful and fulfilling experience.