Attukal Pongala Festival

Abstract

Pilgrimage tourism involves the movement of people in groups or individually from one place to another in search of divine experience. Pilgrimage tourism encourages social unification of the scattered population. The study aims to analyze the impact created by Attungal pongala which happens every year in the southernmost Indian state, Kerala. This festival is a unique celebration of women's empowerment, community, and interfaith harmony. The festival has a significant impact on gender, community, tourism, and interfaith harmony. The festival is a unique example of how culture and tradition can be leveraged to promote social and economic development in the destination. It is concluded that the pilgrimage site attracts more female tourists, particularly in the 25-34 age group, with a majority of lower-income married visitors. It holds cultural and religious significance, emphasizing gender equality and sustainability, but there's room to promote religious harmony. Overall, it offers valuable insights into demographics, preferences, and areas for development.