Religious Events (RE) for Tourism Sustainability

Author:

Kulshrestha Ruchika1,Srivastava Surabhi Surabhi2ORCID,Malakar Subir Kumar3

Affiliation:

1. Institute of Business Management, GLA University, Mathura, India

2. Om Kothari Institute of Research and Management, Kota, India

3. Amity School of Hospitality, Amity University, Gurgaon, India

Abstract

Religiously motivated travel can be traced back to ancient times and is considered one of the most significant forms of travel throughout human history. Religious events may be arranged in locations that have gained prominence for their religious tourism offerings and draw in a significant number of visitors, often in the millions. The present study utilized the Web of Science (WOS) database to extract relevant publications and subsequently employed the VOSviewer software to visually convey the information that was analyzed. After discussing a brief history of religious events towards tourism sustainability, the contemporary study presents a review of 2004–2023 research articles. The study provides statistics on how destinations, destination marketers, and local communities are addressing religious events for promotion, and it proposes an integrated approach to managing tourism sustainability. It additionally indicates the position of the community and the way it influences them economically, socially, and culturally.

Publisher

IGI Global

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