Airline Companies in Green Transformation

Abstract

Since the damage to the environment in the production of goods and services to meet human needs has emerged as a threat to global sustainability, it becomes critical to examine and reduce the environmental impacts of each activity undertaken. While this necessity forces all sectors to green transformation, it is of great importance that the aviation sector, which has a significant impact on all aspects of sustainability, is also addressed within this framework. In line with this necessity, the aim of this study is to identify the practices that reflect the green image of airline companies within the scope of green transformation. For this purpose, the information declared on the corporate websites of four selected airline companies were compared using content analysis methodology. It is aimed that the findings obtained will contribute to all businesses operating within the scope of green transformation together with the stakeholders in the sector.