Gaining New Insights Into Consumer Behavior Through Operations Management in Supply Chains

Abstract

This study highlights the pivotal relationship between consumer behavior and supply chain management in modern business. It underscores the significance of comprehending the diverse factors shaping consumer choices, including psychological, social, cultural, and economic influences. This understanding not only informs marketing strategies but also profoundly impacts supply chain operations. Operations management, positioned at the core of supply chains, plays a central role in converting consumer behavior insights into actionable strategies. It optimizes processes, customizes inventory management, and enhances resource allocation to reduce costs and enhance operational efficiency.