AI Business Boost Approach for Small Business and Shopkeepers

Abstract

This chapter presents the significance of artificial intelligence (AI) in small and medium businesses, focusing on sales forecasting for digital marketing. It includes a literature survey on AI in sales forecasting and proposes an AI-based model using artificial neural networks (ANN) to analyze customer reviews and predict future sales. The methodology for constructing the ANN predictive model using SPSS is also discussed. Additionally, the text covers the importance of machine learning for item recommendation systems, business information system development, and opinion and sentiment analysis. It further explores the impact of AI and machine learning on small business lending and financial services, emphasizing the advantages of AI-based sales forecasting models and potential social welfare impacts. The references encompass research papers, conference proceedings, and books related to AI, machine learning, sales prediction, and business decision-making, covering topics such as demand forecasting, intelligent sales prediction, and DL-based product recommendation systems.