Exploring Consumer Perceptions and Ethical Considerations in AI-Powered E-Commerce

Abstract

Consumer perceptions and ethical considerations in AI-powered e-commerce are influenced by various factors. The introduction of AI in e-commerce, as discussed by Sharma and Khrais, has the potential to predict customer behavior and personalize the shopping experience, but also raises ethical concerns. These concerns include the need for responsible and transparent use of AI and the development of explainable AI models to address issues of trust and privacy. By investigating the factors that shape consumer attitudes and behaviors towards AI-powered commerce, the study aims to provide insights into the ethical implications of AI adoption and inform businesses, policymakers, and researchers about the potential challenges and opportunities in this domain. This study implies that businesses and policymakers should be aware of the potential ethical implications of AI adoption and take appropriate action. Additionally, researchers should study further to understand the potential implications of AI-powered commerce.